On May 26, the 12th China International label technology development forum with the theme of "insight into business opportunities and opening the era of digital intelligence" was solemnly held in Hilton Yilin Hotel, Wujiang, Suzhou. The forum was guided and strongly supported by China Printing Technology Association, Publicity Department of Suzhou Municipal CPC Committee, Publicity Department of Wujiang District CPC Committee, culture, sports and Tourism Bureau of Wujiang District, and Wujiang District Printing Association. It was sponsored by China Printing Science and Technology Research Institute and Beijing keyin media culture Co., Ltd Suzhou Jiangtian Packaging Color Printing Co., Ltd. The forum attracted more than 200 participants, including leaders of industry associations, technical experts in various links of the label industry chain, representatives of well-known label enterprises, representatives of terminal brands, and representatives of top suppliers in the global label industry.

At present, China is vigorously building "Digital China", and has made innovations in Internet plus, AI, etc. all walks of life are taking the opportunity to digitalization and digitalization of industries, promoting technological innovation and expanding new growth points, forming new development kinetic energy. So, how can label printing enterprises strengthen their competitiveness, insight into new business opportunities and realize new values with the help of digital and intelligent opportunities? To this end, guests are invited to gather in Suzhou to hold the 12th China International label technology development forum with the theme of "insight into business opportunities and open the era of digital intelligence" in Suzhou, an innovative land. The forum aims to gather industry wisdom and jointly discuss the development of digital intelligence in label printing industry and enterprises.

At the beginning of the forum, Wang Yanbin, honorary chairman of China Printing Technology Association, delivered an opening speech on behalf of China Printing Technology Association. I wish the forum a complete success.

In her speech, honorary chairman Wang Yanbin fully affirmed the label printing industry in Suzhou and even the Yangtze River Delta region. She pointed out that from the perspective of China's economic foundation, "under the strategic guidance of promoting consumption, accelerating the formation of a new development pattern with domestic big circulation as the main body and domestic and international double circulation promoting each other", the potential power of label demand is very large, It has great potential for development.

At the same time, it also puts forward clear requirements for the future development of China's label printing industry, which shows that although there are many label printing enterprises in China, more than 85% of them are small and medium-sized enterprises with small production scale, low degree of digitization and intelligence. In the future, how to deploy the digital chain around the industrial chain, how to lay out the intelligent industrial chain around the digital chain, how to deeply discuss the responsibility and mission of the label printing industry, and how to further promote the high-quality development of the label printing industry are still the top priority of the development of the label industry.

The first half of the forum was presided over by Liu Yiping, deputy general manager of Beijing keyin media culture Co., Ltd. the morning meeting focused on two modules of "report · insight" and "digital · creativity".

Wang Lijie, editor in chief of the printing technology magazine of Beijing keyin media culture Co., Ltd., brought the heavy report "2021 interpretation of China label industry development report". This is the 12th year of continuous sampling survey of label field in label technology of keyin media. The report shows that in 2020, the number of label printing enterprises with an operating rate of over 80% has exceeded 60%, 56.72% of sample companies' sales revenue has increased to different degrees compared with last year, 49.26% of the sample companies' label profits have increased to different degrees compared with last year. Most label printing enterprises are in a strong growth trend on the whole. In addition, the results of this survey also show that the label industry has been steadily moving forward in the three directions of green, digital and intelligent development, and adheres to the path of sustainable development by innovation.

In the topic of "digital · creativity", Lin Weibo, East China regional manager of HP indigo label business unit, delivered a wonderful speech entitled "change and innovation, make digital labels infinitely possible". He pointed out that with the continuous changes in the market, the demand side is driving the supply side to change, and HP indigo equipment, with its excellent printing quality, wide range of material applications, fast and efficient spot color matching, and the ability to realize intelligent creative design, helps the manufacturing end build digital label factories and provide innovative application solutions.

Jiangsu Quantong printing digital printing Co., Ltd. (hereinafter referred to as "Quantong printing") is located in Nantong, which is known as "the Pearl of the Yangtze River and the first city in modern China". Its original intention is to solve the industry pain points of enterprises and provide all-round printing system solutions for all kinds of customers. At the forum, Xiang Wusu, general manager of Quantong printing, shared with us "innovation and change, create a new profit space for digital printing". She believes that in order to create a new profitable space, creative products using digital printing can only be continuously honed and polished, so that the equipment can speak by itself and make the best use of everything to become a real "speaking machine".

In the continuous iteration of consumption ecology, in the process of digital upgrading and transformation of industry, more and more new brands have emerged under the support of the new generation of consumers becoming the main consumer force. The design of the new sharp group is the starting point of all technology, Guojinbo, industrial ink jet manager of Epson (China) Co., Ltd., takes Epson Surepress industry application sharing as the topic, and from the perspective of actual cases, he shares the beauty of label, vision and technology brought by Epson Surepress products.

There are countless ways to play creative labels, especially the interest and enthusiasm of the Chinese young generation in digital cultural creation, which has brought huge demand to the label and packaging creative market, and also injected infinite imagination and creativity into new formats. Dong Hao, general manager of Shanghai mohuan Culture Co., Ltd., shared the wonderful content of "cultural and creative thinking + brand creativity, enabling the future of product packaging". The company has found a new way, taking labels and packaging as the carrier, starting from the demand side, and through cross domain ecological linkage with animation, illustration, film and television, games, cultural relics, etc., it has produced huge influence and new value that can not be created by a single packaging content.

Liu Shide, general manager of Yinbao ERP business department of Shanghai Yinzhi Internet Information Technology Co., Ltd., brings you the sharing of "digital accelerated label printing enterprise green intelligence". Combined with the ERP and MES systems of Yinzhi Internet, the essence and development direction of digital chemical plant and the digital direction of label printing industry are explained.

In order to meet the increasing demand for personalized printing products in the market, the emergence of laser die-cutting also brings us a lot of impossibility. Tang Guangli, sales director of Shenzhen Ruibang Precision Machinery Co., Ltd., introduced the innovation and development of Ruibang in die cutting technology with the title of "Application of digital rapid die cutting for label quotation", which deepened your understanding of Ruibang.

Before the end of the first half of the forum, a relatively relaxed and free exchange and discussion session was opened, "big names in the industry talk about" numbers ". Miao Xiaowei, general manager of Guangzhou Baoshen technology application Co., Ltd., Gong Jie, general manager of Shandong Taibao Information Technology Group Co., Ltd., Mo Yuehong, director of operation of Saiwei precision technology (Guangdong) Co., Ltd., were invited Liu Sijie, sales manager of Suzhou Tianjie Printing Co., Ltd., and four representatives of the guests came to the stage to discuss the feelings of enterprises on the use of digital printing and their expectations for digital printing in the future, which helped us to open up in-depth thinking about digital printing.

The second half of the forum was hosted by Li Yanwen, chief editor of label technology of Beijing keyin media culture Co., Ltd. Around the "green · upgrade" and "traditional · upgrade" two modules.

"Carbon peak, carbon neutral" strategy refers to China's carbon dioxide emissions, strive to reach the peak by 2030, and achieve "carbon neutral" by 2060“ "Carbon neutral" strategy is an important strategy that will affect China's economic development in the next 40 years“ As an important strategy of China in the next 40 years, "carbon neutral" is bound to have a significant impact on the adjustment of industrial structure. It is believed that how to respond to the challenge of the label industry is also one of the key issues for label entrepreneurs to think about. He Xiaochu, senior engineer of Shanghai Academy of Environmental Sciences, shared "collaborative emission reduction and management of VOCs emission in printing industry under carbon neutral environment", elaborated some countermeasures of VOCs emission reduction from three aspects of source control, unorganized control and end treatment, and made a detailed interpretation of inspection requirements of VOCs supervision.

Sun Xin, marketing director of label and packaging materials services of Eli Dennison, shared with you "label innovation boosts the recycling development of packaging industry". In the sharing, he introduced a variety of recycling schemes of label waste (base paper + die cutting waste), focusing on the recycling project of ad circular label waste of Eli Dennison, It is pointed out that ad circular project can cooperate with professional recycling agencies to provide targeted waste recycling solutions according to the waste production status of different enterprises, and assist enterprises to establish industrial solid waste management accounts, so that the data can be traced and queried.

Fu Qiang, Deputy Secretary General of the label and special printing branch of China Printing Association, takes "green label, innovation process" as the title, and combines the award-winning works of Asia label award in 2020, and introduces the exquisite printing technology of many excellent labels to the participants from the perspective of technology, highlighting the green "beauty" and "beauty" of innovation.

At present, label printing enterprises need to deal with about 310 million square meters of self-adhesive label waste every year. Most of the waste is landfill or incineration (no new energy) after the environmental sanitation department or cooperation unit charges. How to effectively realize the recycling of waste paper, promote the circular economy of label industry, and help achieve the goal of "carbon neutralization", Cao Zheng, marketing manager of Zhejiang Guanhao new materials Co., Ltd., with the title of "accelerating label circular economy, sharing green future", shared various solutions of Guanhao company to support label circular economy.

Chen Ping, regional sales manager of Jingdezhen Zhongjing printing machine Co., Ltd., shared "label combination printing, make labels more beautiful". He introduced the combination printing from various aspects, such as what is combination printing, what is combination printing machine, and what are the advantages of combination printing machine, so that the participants could have a deeper understanding of combination printing and medium range combination printing machine.

As China's economic growth slows down, the Matthew effect becomes more and more obvious, and the survival and development of small and medium-sized enterprises become increasingly difficult. Most of the enterprises that survive are high-quality enterprises with certain product and technological advantages. But these enterprises often because of the company's weak basic management, stuck in the bottleneck period, it is difficult to achieve a breakthrough. How to arouse the vitality of enterprises, improve the management level and finally break through the bottleneck of enterprise development through the improvement of basic management has become a problem faced by many excellent small and medium-sized enterprises. Among many basic management problems, salary management has become the most urgent need to standardize and improve. Liu Tianping, a compensation management expert, explains the core of performance management from the perspectives of what is performance management, the methods and approaches of performance management, and the current performance management problems faced by Indian enterprises.

Zhang Chao, deputy general manager of Dongguan yuantie Printing Machinery Co., Ltd., with the title of "stride forward in the subdivision field of intelligent label flexographic printing machinery", shared some achievements of yuantie in the direction of intelligent flexographic printing in recent years from the perspectives of application field, development process and technological innovation.

At present, the label printing industry is generally faced with the problems of matching organizational structure and enterprise scale, ineffective use of information management system, disordered factory layout, inadequate 6S management, weak supply chain management and high procurement cost. How to do a good job in talent education, lean management and quality improvement is the three sharp tools for the development and improvement of traditional label enterprises. Hu Dejun, Executive Deputy Secretary General of label and special printing branch of China Printing Technology Association, brought the wonderful sharing of "three sharp tools for the improvement of traditional label enterprises: talent education, lean management and quality improvement", It provides guidance for label printing enterprises to solve the above problems.

The next round table forum was presided over by Huang Yanguo, general manager of Suzhou Jiangtian Packaging Color Printing Co., Ltd., and invited Wang Haoyu, operation director of Haier CAOS, Liu Xuwen, senior craft artist of Changyu Group, Zeng Zhihua, general manager of Guangdong zhongshifa Intelligent Technology Co., Ltd., and Zhang Feiyu, deputy general manager of Zhejiang Guanhao new materials Co., Ltd. to take the stage to focus on the "intelligent era", With the theme of "reshaping brand new ecology", the paper discussed the demand for smart labels in wine and home appliance industries, the obstacles for traditional printing enterprises to transform smart labels, technical support or innovative services, and further clarified the development direction of smart labels in the label industry.

At the forum site, there are special links such as "display and exchange", "flash · tea break" and "the most beautiful label person". After the break, everyone can speak freely and exchange their listening feelings and working experience.

The 12th China International label technology development forum was highly valued and concerned by the domestic label industry. It not only provided some reliable and authoritative guiding suggestions, which benefited the audience a lot, but also built a platform for in-depth communication and sharing for the upstream and downstream industry chain of label printing.